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| Margaret Hamilton, Maxwell House, 1976 |
Percy, everyone's tasting Maxwell House ADC...
Here is Margaret Hamilton (alias Cora) pitching Maxwell House ADC (automatic drip coffee...) for the new coffee-makers, especially the Norelco ones.
Hamilton probably earned as much (little?) as Vivian Vance earned for the life of the contract (about a quarter million dollars)
We know that the Wicked Witch did not earn a lot for her appearance in Oz, so the money probably came in handy. Hamilton was friendly with Dom Delouise, and he described her apartment as modest when he visited her to sample her famous tuna-melt sandwich, a recipe which later appeared in his cookbook (embarrassingly, he referred to her several times in his book as the Wicked Witch of the North).
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time 0:32 size 1.47 mb aired 1976
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| Baker's Instant Cocoa Mix, 1951 |
1, 2, 3, 4 in one...
For a time capsule of early 1950s jingles, hair and clothing style, and product design, this one can't be beat.
Eventually, the "Walter" in "Walter Baker" was dropped from the branding of this, the oldest chocolate manufacturer in the US. It is now owned by Kraft.
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time 0:36 size 1.38 mb aired 1951
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| Frozen Florida Orange Juice, 195? |
I'm Flora the Florida orange...
We guess they were trying to make Florida oranges sexy, judging from the opening of this ad.
And then the ad immediately slips back into 1950s wholesomeness, with toothless little Johnny and his OJ-inspired over-acting.
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time 1:02 size 2.43 mb aired 195?
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| Vivian Vance, Maxwell House, 1970s |
So...YOU'RE the other woman in his life...
For three years, Vivian Vance was the spokeswoman, Maxine, for Maxwell House coffee.
Maxwell House had a long history of featuring many famous Hollywood stars in its ads, some of which will appear here in the future.
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time 0:33 size 1.47 mb aired 1976-9
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| Pepsi Feelin' Free (Puppies, extended), 1975 |
There's a feeling around, it's America's sound...
A shorter version of the Pepsi "Puppies" ad has been on the site for several years now.
Here is the full version of the ad, which included two different themes, one involving father-daughter competition and the other involving puppies.
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time 1:00 size 2.7 mb aired 1975
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| Maxwell House Coffee with Cora, 1976 |
My father had a clock just like that...
Here is Cora with friends at an auction, followed by a scene back in her country store...note the cat in the background, lazily muddling through the ad.
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time 1:02 size 2.40 mb aired 1976
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| ...and a "Moxwell" House SCTV Spoof... |
Thanks for coming...bye-bye...my little pretties...
(Thanks to Tom for the heads-up on this "ad".)
Here is Second City Television's Andrea Martin playing the combo personality of Cora and the Wicked Witch of the West, for "Moxwell House" coffee. Also appearing is Dave Thomas.
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time 0:53 size 2.10 mb aired 1978
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| Pepsi Medley (Joanie Sommers), 1960s |
Come alive...you're in the Pepsi gneration.
We found a pristine copy of Joanie Sommers' "Come Alive" jingle, likely taken from the master tape.
Here it is, set to an ad that had the same theme, but not the identical version of this jingle...close, but not exact.
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time 1:04 size 2.8 mb aired 1960s
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| Tab Diet Cola, 1966 |
Like everything now...a little bit crazy.
NOTE: The audio track for this ad is distorted.
In the mid-1960s, paisley was "mod", it was the in thing, it was groovy. Here, the Coca-Cola company took the paisley craze to a new extreme, a bold and effective move.
Thanks to Clarke for contributing this ad to the site.
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time 0:25 size 937 kb aired 1966
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| Tab the Mind Sticker, 196? |
Don't you want to have a good shape? He wants you with a good shape...
This ad represents the kind of corporate drivel that was actively promoted in media at the beginning of the women's lib movement in the 1960s. In hindsight, the song lyrics are insipid, reflecting the "conservative" sentiment of a corporate giant that was clueless in its timing, messaging, and historical relevance.
Truly, a mind stinker.
Thanks to Clarke for contributing this ad to the site.
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time 1:03 size 2.4 mb aired 196?
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| Schlitz, 1965 |
The beer that made Milwaukee famous.
Standard fare for the Schlitz commercials of the 1960s.
It's comical to see the hat on the guy at the end, a popular style in the early to mid-1960s (especially with golfers and fishermen).
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time 1:00 size 2.3 mb aired 1965
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