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| Bonus Detergent, 1967 |
Bonus?!...roses?!...roses...look roses, beautiful roses!!
The gorgeous desert rose towel came inside boxes of Bonus Detergent.
Judging from the excited reactions of the ladies present, these towels and Bonus Detergent were smash hits...er, for awhile. Alas, Bonus is no more...and neither are the towels.
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time 1:02 size 1.9 mb ad aired in 1967
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| Fab Detergent (1955) |
Use FAB (use Fab in your washing machine)...
(The horrible audio quality was improved in this clip May 25.)
Totally '50s ad with early, slow rock-n-roll beat. Starts out on a very strange note, though.
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time 1:02 size 1.56 mb aired 1955
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| Trend Liquid (1957) |
It's your money-saving friend...Trend!
This one is a laugh-riot, as the smart shopper gleefully dances her way to the liquid detergent aisle.
Yes, boys and girls, back in the 1950s, all of our mothers joyfully danced in the supermarkets...so much money to save, and so many thrilling products from which to choose!
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time 1:03 size 1.5 mb aired 1957
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| Mr. Clean |
While all this really needed was Mr. Cleaning.
Rather far-fetched claims in this one.
Back in '64, paint was commonly oil-based. Yet look at how, after a "Mr. Cleaning", the paint just melts away from the corroded brush. Fudge anyone?
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time 1:02 size 1.53 mb aired 1964
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| Fab Detergent, 1952 |
That's just like a man.
This aired back in the days when there was one 1-1/2-minute commercial. Notice the guy's shirt at the end...it looks like he's been irradiated (nuclear glow?).
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time 1:37 size 1.5 mb aired 1952
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| Blue Dutch Cleanser |
The cleanser with the magic touch!
Very vintage retro ad from the '50s, complete with dancing, prancing little Dutch girl with the sparkly wand. A great retro ad.
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time 1:01 size 910 kb aired 1958
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| Action Bleach |
Mid-'60s ad when convenience really mattered. There were bleach pellets, detergent pellets, and even dog-food pellets.
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time 0:32 size 475 kb aired 1967
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| All Detergent (Jane Wyatt) |
Controlled suds detergent.
Jane Wyatt, the mom on Father Knows Best, was right up there with Donna Reed and June Lockhart as the perfect housewife and mother.
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time 1:03 size 935 kb aired 1957
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| Spic & Span |
Why? Why is she cleaning where you just cleaned?
Silly man: mops are for girls, not boys.
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time 0:34 size 496 kb aired 1966
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| Dial Soap |
She likes people;people like her. And people who like people like Dial.
She's the life of the party. And that guy dancing with her sure looks like Ken Berry of F Troop and Mayberry RFD fame.
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time 1:06 size 418 kb aired 1950s
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| Mr. Clean |
Mr. Clean gets rid of dirt and grime and grease in just a minute...
This ad is from the 1950s, and Clean is wearing a ring in his left ear. In those days, it would be shocking for normal men to do this, yet Clean got away with it. Disgusting.
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time 1:09 size 327 kb aired 1950s
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| Wisk's Ring Around the Collar |
Famous for being one of the most annoying commercials on television in the '60s. Who can forget that sneering voice and the look of shame on Mrs. Housewife's face?
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time 0:33 size 418 kb aired 1960s
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| Woolite |
You'll look better in a sweater washed in Woolite.
Perhaps we did look better in sweaters washed in Woolite.
But we think it helped if the sweaters were form-fitting and the people wearing them had bustlines that were big, pointy, and sassy. Or maybe it was just the Woolite.
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time 0:32 size 964 kb aired 1968
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| Lemon Pledge, 1969 |
Lemon Pledge very pretty, put the shine down, lemon good...
Using the tune, Lemon Tree (made famous by Peter, Paul, and Mary), Johnson & Johnson gained instant, lasting product recognition when this ad first aired.
Many people still forget that the opening lyric to the song is "Lemon tree...", not "Lemon Pledge..."
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time 1:02 size 973 kb aired 1969
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| Top Job (1963) |
I'll have to wash the whole wall...and I bet it'll streak.
And in the 1960s, the way to a housekeeper's heart was a product that didn't streak walls.
I don't know about you, but if my brothers and I left that kind of mess on a wall, my mom would've beat the crap out of us and then made us clean it up until it sparkled.
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time 1:03 size 1.55 mb aired 1963
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| Bold Detergent (1966) |
Now Millie, don't be silly...
In the 1960s, when musicals were all the rage, Bold Detergent launched a series of ads that were...mini-musicals.
Looking back, these ads seem like such nonsense. Mostly women singing to other women, stereotypical gender roles...ugh, such schlock, in hindsight. Oh, and BTW: The terrible lip-sync'ing is not CTV's fault...it aired that way.
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time 1:02 size 1.53 mb aired 1966
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| Puffs Facial Tissues |
Feel good? Do it again.
One of the first (if not the first) Puffs ads to appear on TV.
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time 1:02 size 770 kb aired 1960
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| Palmolive Soap |
Aunt Della looks younger than you.
Here's a case where a slap in the kid's face is understandable.
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time 0:33 size 465 kb aired 1962
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| Liquid Trend |
Two cans for only 59 cents.
Liquid Trend dish-cleaning soap. Notice that, back then, it came in cans.
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time 1:02 size 932 kb aired 1958
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| florient (Bess Meyerson) |
But I remembered florient.
Bess Meyerson returning from grocery shopping? Uh-huh...and then she milked the farm cows. Former Miss America (1945), Meyerson was big on the game-show circuit...and seemed attracted to loser boyfriends later in life.
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time 0:34 size 270 kb aired 1962
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| Scotkins Paper Napkins |
Don't want to give the wrong impression.
Hubby is bringing the boss home for dinner, and the little woman saves the evening with her huge paper napkins.
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time 1:04 size 948 kb aired 1957
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| Ajax Liquid's White Tornado |
Holy smoke, a white tornado!
One of many white tornado Ajax ads that swept through the country, with smart housewives confusing the heck out of clueless male utility workers.
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time 0:31 size 383-423 kb aired 1960s
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| Duz Detergent |
It took more than being a good detergent to sell a box of soap. Imagine buying soap just to get your kitchen dishware.
Duz was that way. Buy the soap, get the famous star sapphire design glasses. So...was the soap any good?
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time 0:37 size 401-431 kb aired 1960s
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| Axion Detergent |
Colgate's Axion laundry detergent, as peddled by Arthur Godfrey.
Godfrey, known for his rude, arrogant personality and short fuse, eventually left Colgate on not-so-great terms. Claiming that Axion polluted the environment, he even got Colgate to publicly admit this.
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time 0:37 size 210 kb aired 1950s
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